task 3: purpose of research - product reach

Product reach

what is product reach?

Basically product reach is how the product reaches its audience and how easily it does it. For example soap has good reach as everyone needs it.

Good points:

- easy way to find out how to appeal to an audience

- easy way to find out how to appeal to a variety of audiences

Bad points:

- takes a lot of research

- can be difficult to do in some cases