task 3: purpose of research - advertising placement

Advertising placements

what is advertising placements?

Advertising placements is basically where you'd advertise your product and why? For example if you was making a horror film age rated 18 you wouldn't advertise it on a children's channel such as disney channel because you wouldn't be reaching your target audience and also it would be totally inappropriate, so you'd advertise it on a channel such as bbc3 at a later time (watershed). 

Good points:

- is specific to a target audience

- reaches target audience if done properly 

- is quite easy to research and do

Bad points:

- if gone wrong the results can be bad

- if you a a very specific target audience it can be difficult