things to do/ not to do

- Keeping boom out of shot

- crossing the line of action

- continuity 

- leaving your comfort zone

- In group bickering 

- Lighting

a double reflection - first draft script

a double reflection

EXT SHOT OF HOUSE AT NIGHT - CREEPY MUSIC AND TITLES

introduction/title sequence - dark, derelict with dramatic sound/music featuring all characters but the audience are unaware there twins - feat flashbacks/forwards.

INT: amalies bedroom at night first part of scene she is sleeping but then is awakened by a strange noise coming from the attic she goes out of her room to see her mum standing there

diegetic creepy sound of something moving around but not in the room

Amalie: Did you hear that mummy?

mummy: i didnt hear anything - creepy noise

Amelie: that noise! (looking worried and confused)

mummy: maybe it was just the cat

Amalie: We don't have a cat?

mummy: don't be silly i meant the neighbors cat

Amalie: oh...okay?

mummy: i'm tired amalie and its late, just ignore the noise and go back to sleep

Amelie: why are you standing here anyway?

mummy: i cant sleep, please amalie just go back to bed...now!

Amelie: erm, okay mummy...love you! - amalie walks back into her room close up shot of mum looking worried.

shot of the attic latch

next scene

Breakfast

INT- eating breakfast in kitchen or a table and Amalie begins to ask her parents questions about the weird noise from the attic

Amalie to her dad

Amalie: did you hear something moving around in the attic last night?

DAD: The attic? No...

Mum walks in -

mummy: I told you Amalie, it was probably just one of the neigbours cats

AmaLie: cant i go up there and have a look, the cat might be hurt?

mummy: no, its not safe up there, anyway its gone now

amalie: how do you know...you havent been up there!

mum and dad look at each other - close up of amalie confused

next scene

amalie over hears

amalie is walking down stairs when she hears her dad mention the attic she decides to sit down and listen in their convosation

dad: shall we tell her whats in there

MUMMY: what?!

dad: the attic?

Mummy: Don't be so ridiculous, she cant ever know she wont understand

dad: alright then, but i think its starting to get a bit out of control

mummy: well i'v got it under control, now shut up and leave it be.

close up of amalie confused, worried etc shot of her looking up to the attick (low angle)

NEXT SCENE

AMALIES ROOM AT NIGHT

Its night time and amalie is doing homework on her laptop then all of a sudden she hears a strange noise. she starts shaking and panicks while staying completely still with fright, we see her go to call her boyfriend (Aldous) - no dialouge

morning and amalie gets weird texts from her boyfriend

Amalie wakes up and looks at phone to see a vast amount of texts from her boyfriend saying that he doesnt understand and why is she being like this - amalie rings him straight away

amalie: why did you send me loads of weird texts?

Aldous: what? you where the one saying you hate me and never want to see me again!?

amalie: No i didnt, i rang once because i was scared last night

Aldous: i did get a miss call too, maybe theres something wrong with your phone or are you sending me the wrong texts?

amalie: what are you saying?...okay i dont know whats going on but trust me i only rang you once last night and i love you and only you...if you feel the same way about me then you'd believe me

aldous: i dont know...

amalie: aldous, please if it was me i'd still be saying those things now

aldous: i guess...do you want to met me in town later?

amalie: okay

aldous: normal place, normal time

amalie: i'll see you then, aldous you do believe me?

aldous: yeah, see ya!

Aldous hangs up leaving amalie with mixed feelings while this is being filmed we see viewpoints from under her bed/wardrobe of her walking around.

while amalie is walking around the house getting ready

amalie is not listening to her mum and dad as she has her earphones in but the audience can hear, but not really understand what there talking about

mummy: see its settled down

dad: yeah, yeah your right - you had it under control

mummy: i knew a bit of chicken would do the trick

dad: that was my chicken

mummy: its okay i bought some salad

dad: oh...good

missing phone

just as amalie is about to leave for town, she is unable to find her phone which she cant understand where its gone as she leaves it in the same place

Amalie: oooh

amalie runs upstairs to get phone but then finds out its not there.

Amalie: what?!

goes back down stairs to ask her mum/dad if they've moved it

amalie: have you been in my room?!

mum and dad: no

amalie: well my phone isnt there and i didnt mover it

dad: well you must of or it would be there

amalie: i didnt and its not

mummy: have you tried ringing it?

amalie: ah, no, good idea!

point of view shot from stairs

amalie: used her mums phone to find it but cant hear it

amalie: it must be on silent, but i swear i didnt put it on silent?

dad: well, you better find it because im not buying another one

amalie: it must be in my room

Amalie goes back upstairs to look for it to find its exactly where she usally leaves it and had first looked

amalie: thats weird...

heads back down stairs

amalie: guess what, it was where i first looked

dad: should have opened your eyes then

amalie: ahahah...hilarious - well im going to town to met aldous, see you later

mum and dad: bye!

next scene jackie(evil twin) who everyone thinks is amalie

while jackie walks up to amalies room (dressed in amalies clothes) her mum (who thinks shes amalie) stops and talks to her.

mummy: i thought you left

jackie (et): nope

mummy: oh i thought you did

jackie(et): i will soon depart from the household

mummy: so you'll be going soon

Jackie: yes!

mummy: I can give you a lift if you want

Jackie (et): no need!

mummy: are you sure because im going met debra she bought a bag and...

Jackie(et): no! just leave me

mummy: you dont seem right today amalie?

Jackie looks at her mum shiftly but give her a smile which her mum finds nice but the audience find chilling.

next scene

amalie walks to town

walking up the road, amalie see's aldous walking back in an angry manner - she asks him whats wrong and he explains...

amalie: aldous?...aldous?! where are you going (runs after him)

aldous: just dont talk to me

amalie: what? why?

aldous: why?! your seriously asking me why? so you dont remember saying you hate me, im the worst thing thats ever happen to you, you dispise every second you spent with me and you dont remember showing me a sick photoshopped picture of my cat dead

amalie: no?

aldous: dont act all inncocent like it was someone else - what are you?

amalie: aldous, i really dont have a clue what your talking about?

aldous: well i dont want anything to do with you

amalie tries to pull aldous back but she cant

Amalie: I dont know whats going on...please we can talk

Aldous: just leave me alone, before i do something i regret!

amalie lets aldous go long shot of amalie standing in the street and aldous walking away. point of view shot from someone walking past.

next scene

amalie sit in the street in the dark

time has passed and she is still in the same spot from where aldous left her, she has been sitting there crying all day - her friends walk by and start asking her bizzare questions

friend 1 : what are you doing?

amalie: aldous doesnt love me anymore

friend 2: well who could blame him if you been talking to him the same way you have us

amalie: what? he said something about me saying stuff but its not true...it wasnt me!

friend 1: so what it was someone who took your phone

amalie: i dont know, maybe someone hacked my phone

friends 1&2: laugh (frnd 2) or maybe your just a bitch who doesnt know it

amalie: no really, if i said anything nasty it must have been someone else

friends 2: oh it must be your evil clone

amalie: i dont understand?

friend 2: well when we said hi to you in town yesterday and you started saying stuff like i believe i call you two walking piles of shit friends.

amalie: i wasnt me?

amalie panicks and runs home

returns home to mum and dad

amalie returns home and unaware to her mum/dad and audience that jackie has been at home impersonating amalie

mummy: whats wrong with you again

amalie: i dont know whats going on with me

mummy: you do seem a bit off today

amalie: everyone keeps saying iv said awful thing when i havent even spoken to them

mummy: maybe you should just say sorry, im sure it cant be that bad

amalie: but i havent said anything

mummy: well, you've said some pretty horrid things to me and your father today

amalie:what iv been out pracicually all day - see this is what i mean

mummy hands amalie some money and tells her to go and buy some food from the supermarket

mummy: go and get some dinner for me from asba

amalie: what why? we have loads of food for dinner

mummy: just go!

amalie: no one cares!

amalie runs to her room

mum goes in attic

mum suspects jackie may have escaped so she goes in the attick to check

mummy: hello, you okay sweetie?

sudden noise and heres footsteps, mum drops her torch as she picks it up she see that jackie has gone

as she realises she has escaped she rushed down stairs to phone her husband to inform him to back home quickly

mummy: ITS LOOSE, JACKIE IS...

sound goes blank

- there is no sound and is black and white-

jackie(et): hello mummy

mummy: whats wrong, dont you want to go to your room

jackie(et): do i want to go back to my lovely room, my room which is filled with lovely spider, lovely splinterd floors and hearing my lovely twin sister living our life...no mummy i dont not want to go back in that dinny-winny room!...do you?

mummy: no, not at the moment, how about if you go up there we will put some nice things that you'd like up there how about that?

jackie:that would be nice

mummy: so, what do you want?

Jackie: your rotting corpse

jackie suffercates her mother with a plastic bag when shes dead jackie says "lovely"

we see her dad in the car on the phone unaware of whats just happend

dad: i'll ring you back later.

amalie mets jackie final scene

amalie is getting ready for bed and is taking of her make-up and sorting our her jewlery etc she looks up in the mirror to see her identical twin sister staring back at her with scratched on her face.

(amalie looks up in the mirror to take off her make-up and sees jackie in the background)

Jackie: hi amalie

 amalie: bitch

amalie realises whats been going and how everything clicks together

dramatic music comes up and to be continued text.

a double reflection - scriptbreakdown: equipment/props/costumes

Script breakdown - equipment/props/costumes lists

scene 1 - night time 

equipment:

- camera 

-tripod

-microphone

-lighting

props

- torch

costumes:

- pj's 

scene 2 - breakfast

equipment: 

- camera 

-tripod

-microphone

props

- plates

- fake breakfast

- news paper (for dad to be reading)

costumes:

- normal day to day clothing

scene 3 - amalie over hears

equipment:

- camera 

- tripod

- microphone

props:

- house with stairs

costumes:

- normal day to day clothing

scene 4 - amalies room at night

equipment:

-camera 

-tripod

- microphone 

- lighting

props:

- bed

- bedroom

costumes: 

- pj's 

scene 5 - morning and amalie asks questions

equipment:

- camera

- tripod

- microphone

props:

breakfast table?

costumes:

- clothes 

- pj's

scene 6 - while amalie is walking round the house getting ready

equipment:

- camera

- tripod

- microphone

props:

- earphones

costumes:

- normal clothes

scene 7 - missing phone 

equipment: 

- camera 

- tripod

- microphone

props

- phone

costumes

- normal clothes

scene 8 - jackie appears (everyone thinks she's amalie)

equipment 

- camera 

- tripod

- microphone

props

none

costumes:

- normal clothes

scene 9 - amalie walks to town

equipment 

- camera 

- tripods

- microphone

props

a town / streets

costumes

- normal clothes

scene 10 - amalie sit in the street in the dark

equipment

- camera 

- tripods

- microphone

props 

- dark street

costumes

- normal clothes 

scene 11 - amalie returns home to mum and dad

equipment 

- camera

- tripod

- microphone

props

house

costume

- normal clothes

scene 12 - mum goes in attic

equipment 

- camera 

- tripod

- microphone

- lighting

props

- torch

- attic

- phone

- car

- plastic bag with hole in

costume

- normal clothes

scene 13 - amalie mets jackie final scene

equipment

- camera 

- tripod

- microphone

props

- room

- mirror

- make-up wipes

- jewellery 

task 3: purpose of research - competitor analysis

Competitor analysis

what is a competitor analysis?

competitor analysis is how different companies producing the same or similar product compete with each other and still have success.

For example yahoo and google have the same service but they compete by bringing out new services for example google mail, yahoo mail - google have expanded their operations by bringing out their own mobile.

Good points:

- creates more variety for target audience

- keeps things updated

- creates more ideas and products

Bad points:

- one company can out do the other and one end up bankrupt etc

- can result in bad product outcomes due to pressure

task 3: purpose of research - product reach

Product reach

what is product reach?

Basically product reach is how the product reaches its audience and how easily it does it. For example soap has good reach as everyone needs it.

Good points:

- easy way to find out how to appeal to an audience

- easy way to find out how to appeal to a variety of audiences

Bad points:

- takes a lot of research

- can be difficult to do in some cases

task 3: purpose of research - advertising placement

Advertising placements

what is advertising placements?

Advertising placements is basically where you'd advertise your product and why? For example if you was making a horror film age rated 18 you wouldn't advertise it on a children's channel such as disney channel because you wouldn't be reaching your target audience and also it would be totally inappropriate, so you'd advertise it on a channel such as bbc3 at a later time (watershed). 

Good points:

- is specific to a target audience

- reaches target audience if done properly 

- is quite easy to research and do

Bad points:

- if gone wrong the results can be bad

- if you a a very specific target audience it can be difficult

task 3: purpose of research - consumer behaviour

Consumer behaviour 

what is consumer behaviour?

Consumer behaviour is basically the publics attitudes and opinions are towards a certain topic and/or product. Its studying why people buy certain products elements of psychology, sociology and economics. Trying to understand what people want researching individuals and/or groups behaviour towards a product.

Good points:

- In depth understanding of audience

- positive outcomes for both parties 

- is an easy way to understand your audience 

Bad points:

- time consuming

- great deal of research needed for good outcome

- can sometimes be wrong

example:

Primary vs. secondary research methods.  There are two main approaches to marketing.  Secondary  research involves using information that others have already put together.  For example, if you are thinking about starting a business making clothes for tall people, you don’t need to question people about how tall they are to find out how many tall people exist—that information has already been published by the U.S. Government.  Primary research, in contrast, is research that you design and conduct yourself.  For example, you may need to find out whether consumers would prefer that your soft drinks be sweater or tarter.

Research will often help us reduce risks associated with a new product, but it cannot take the risk away entirely.  It is also important to ascertain whether the research has been complete.  For example, Coca Cola did a great deal of research prior to releasing the New Coke, and consumers seemed to prefer the taste.  However, consumers were not prepared to have this drink replace traditional Coke

task 3: purpose of research - audience profiling

Audience profiling 

Whats audience profiling?

Audience Profiling finding out the profile of your audience before hand so that you can put across your message to the right people (target audience) in the most effective way to produce the best result for a specific audience. Before making a new product, the producers research there target audience i.e teens, toddlers etc or search for a target audience for the product using questionnaires etc. It might include details like age, sex, educational qualification, work experience, financial background, field of work, interests, mood, orientation, bias, food habits, religious background, phsysique, health condition etc.

Good points:

- detailed research means better quality

- improves relationship between consumer and product

- more chance of improving product

Bad points:

- research can be wrong

- requires lots of research

- is very time consuming

Example of audience profiling -

A good way to figure out the intended demographic of a television show, TV channel, or magazine is to study the ads that accompany it. For example, in the United States the television program The Price is Right most frequently airs from 11 a.m. to Noon. The commercials on it (besides the use of product placement in the show itself) are often for things like arthritis pain relievers and diapers. This indicates that the target demographics are senior citizens and parents with young children, both of whom would be home at that time of day and see that show. Another example would be MTV, for it has many ads with digital audio players indicating that the channel is targeted to young adults and teenagers and/or fans of music.

Task 3: Purpose of research - Audience Data

What is audience data?


Audience data is used by Television networks, to gather information about how popular there product (program, channel or service) is - These are more popularly known as ratings.


The networks gather this information demographically, which basically means they see how many people watch and also the different groups of people, for example children, teens, adults etc The networks can then see how popular it is against other/rival shows and networks and create the best time slots and know who there target audience is etc.


Example:  "the show is popular with a young demographic"


Good points: 


- Can be a less expensive option

- Greater knowledge of the audience: expert knowledge can help in planning and conducting for a particular or audience and research.


- More in depth control: a market research agency might have different ideas about how to research an audience.


Bad points:


- Lack of experience in conducting research can lead to poor research


- 


Example of audience data: 

Key Sources of Cultural & Sporting Data in England
This document has compiled by Audiences UK and Cultural Consulting Network with the active engagement and support of Sport England, English Heritage, MLA and Arts Council England.
It aims to bring together and explain in a straightforward way what are all the key sources of cultural and sporting data, what they are used to measure and what other uses they might have. It has been designed primarily for Local Government officers (Planners, Cultural Officers, Performance Managers, etc.) but could also be useful for policy makers, funders and individual cultural and sporting organisations. It is the first time we have produced this summary. We intend to update it on a quarterly basis and would welcome feedback and further suggestions for data to be included.
Cultural Consulting Network and the members of Audiences UK are specialists in turning data into intelligence that can inform strategic planning. If you’d like to find out more about what we do, please visit our websites: www.culturalconsulting.net and www.audiencesuk.org

Type	Field	Name	Source	Level of Reporting	Real/ Modelled	Refreshed	What is it?	What is it used to measure?	Why is it useful?
Participation	Culture & Sport	Taking Part	DCMS	National Regional	Real	Annually	A continuous national survey, achieving an annual sample size of around 29,000 people. Commissioned to collect data about engagement and non-engagement in culture, leisure and sport.	National Public Service Agreement 21: Indicator 6: to increase the percentage of adults (aged 16 and over) who participate in culture or sport. This target is owned by the DCMS.	The data on the DCMS website is very top level, but there is useful analysis at a national and regional on the some of the NDPM websites that can be used to understand issues around participation: Arts Council, English Heritage.
Participation	Culture & Sport	Active People	Sport England	National Regional Local	Real	Annually	The survey provides by far the largest sample size ever established for a sport and recreation survey and allows levels of detailed analysis previously unavailable. It identifies how participation varies from place to place and between different groups in the population. The survey also measures; the proportion of the adult population that volunteer in sport on a weekly basis, club membership, involvement in organised sport/competition, receipt of tuition or coaching, and overall satisfaction with levels of sporting provision in the local community. It now also includes questions on engagement with the arts, museums and galleries and libraries.	The Active People Survey provides the measurement for National Indicator 8 (NI8) - adult participation in sport and active recreation. The survey also provides the measure for the cultural indicators NI9, 10 and 11.	Active People Diagnostic is an innovative online reporting and analysis tool that can be used for local strategic planning for sport and other areas of cultural planning. It allows analysis of the entire survey dataset, so users can analyze their own local patterns of participation and the demographic make-up of participants and non- participants and compare with other geographic areas. Free and simple access is available to all via site registration http://www.webreport.se/apd/login.aspx
Participation	Arts	Arts Audiences – Insight. (Arts-based segmentation)	Arts Council England	National Regional Ward	Modelled	No refresh to model currently planned	ACE has worked with CACI Ltd to develop a local level modelling of their 13 arts consumer segments. The modelling is based on the probabilities of people living in different English postcodes to belong to the 13 segments. It asks: given what we know about the demographic and lifestyle characteristics of the people living in that postcode, what segment are they likely to belong to? A segment profile for a particular area is calculated by aggregating the probabilities calculated for each constituent postcode.	It is modelled not real data, so it cannot be used to measure anything. However it gives a good insight into understanding broad trends and the complex interaction of various socio-demographic, behavioural and attitudinal patterns among the English adult population of any particular area. Because the modelling works on postcodes, it can be used at any geographical level. Ward profiles are included on the website.	Since the data is modelled - not based on actual local level surveys - it may not reflect true local level patterns. It is intended to be a source of broad insight into likely arts consumption patterns across different areas, not of precise local level statistics.

Version 2.1 1 April 2010


  www.audiencesuk.org

A double reflection - personnel list

Personnel list with outline of the requirements

Director - Shannon

Script editor - Kieran

Script writer - Shannon 

Production meeting minutes sheets - Kieran

Recce report - Shannon

Story board - Kieran 

Risk assessments / Health and safety report - Shannon

Budget and resources - Shannon

Script breakdown - equipment/props/costume lists - Shannon 

Contact sheet - Kieran 

Personnel report - Shannon

Production schedule - Kieran and Shannon 

code of practice - Shannon

copyright issues - Shannon

A double reflection - copyright issues

A double reflection

while making our thriller we need to make sure we are not breaching any copyright laws.

When film maker make theme tunes, music, special effects, sound effects and particular scenes they copyright them, so no other production can use them and make money of them without the creator getting money back in return - if people did use the archive without permission, they can be sued or even go to prison as that is illegal.

For our film we decided to use sound effects, non diabetic sounding and music from a source. This source has no copyrighted sound arhchive so it is totally legal and safe for us to use this for our film without interfering with copyright. 

As for the videography side of things we will use only our own footage and images as we would not see the need for extra footage - it would be unnecessary.

However, for the possible special effects used for our film we would use either iMovie or most likely adobe premier pro. which both include a variety of special effects, transitions and filters to use in our thriller.

But if we wanted to we can use particular copyrighted sources, copyright law makes certain exceptions to copyright law; these exceptions are called Fair Use. Fair Use exceptions apply only in limited situations under certain guidelines - so if need be, we will use certain resources but that is a very minor chance as so far I can't imagine where it would be needed in our film.

In conclusion, copyright isn't a vast subject while in pre-production of this film, as I do not feel like it will be used. But however if it is I will talk about it in greater depth and discuss how, where and why I have decided to use it.

a double reflection - codes of practice (to be continued)

Relevant code of practice e.g. channel guidelines and scheduling 

With Thrillers, they are aimed at older children i.e 14 plus so when showing it needs to be an appropriate age rating and be on a suitable time.

When showing on television we need to be aware of the water shed hour and make sure thrillers are shown in this time slot, due to typical elements of thriller genre such as violence, language, sexual content, drug and alcohol abuse, scenes of gambeling and racism. Because of all/some of these factors being in thrillers it makes them inappropriate for younger audiences.

when rating a film you need to take into consideration the elements of the film and who is it suitable for? You need to evaluate the extent of the content and is too explicit for some audiences?

films that contain swearing, drug use, racism, extreme violence and sexual scenes should be rated 15 or 18

films that contain moderate violence, alcohol abuse and gambolling are usually 12 or 12A 

anything under that is U or 12/12A but they wouldn't be Thriller so therefore they are irrelevant

We have decided our Thriller will be rated