task 3 (might be wrong one)

Task 3 - campaign

Does my idea appeal to the audience?

My idea of promoting my film through a promotional poster and magazine interview, is the best way of promoting a film to a target audience. In my opinion they seem to work well for an audience.

With the poster, it catches the audiences attention and gets them thinking - whats that film? what is it about? It gets people talking and starts a 'viral' effect and that effect is the best way to promote a product in this case a thriller film - this especially good for films as people rely on each other opinion on the film on weather its good or not and if they recommend or not to other people.

On the other hand, a magazine article is a much different approach to the audience. In my opinion makes the audience feel more involved with the film on a more personal level and helps them understand it a bit more. It can also help make up their mind weather or not they want to go and see the film as they'd get more influence on what the film is about and what the views of the film from the actors, directors etc point of view. It gives more detailed information and can make the audience feel more special and connected with the film on a more in depth personal level.

In my opinion I think that these two marketing strategies work well for the target audience in mind 15 - 20 year olds. I think these advertising campaigns will work because the target audience is based around people of my own age group so i myself and the people around will know what the target audience will want out of the film itself and marketing campaigns (T-shirt, poster and magazine article) 

The kids in commercials are often a little older and a little more perfect than the target audience of the ad. They are, in other words, role models for what the advertiser wants children in the target audience to think they want to be like. A commercial that is targeting eight year-olds, for instance, will show 11 or 12 year-old

The poster design is based around other films based on similar genre and of same kind of target audience - well thrillers I like myself, such as secret window but I'm basing the marketing campaign of those of more successful and more well known films such as jaws and inception.

I think the biggest strength of using these ways of advertising and promoting my film is that they met the requirements and needs of my target audience. For me id like to see these ways of marketing strategies for a film - so i based myself around the needs of the target audience as I fall into that category.

The primary aim of this article is to estimate the multiple determinants of film advertising expenditures in four important media, namely television, press, outdoor and radio, in the UK. First, television advertising, the leading film advertising medium, is examined as part of a system of equations, capturing the interdependences between advertising, the number of screens on which films are initially shown and box office revenues. Then a reduced form model is put forward to reveal the determinants of film advertising in the four media. While major distribution companies have different preferences for the use of the alternative advertising media, results highlight the importance of quality signals, such as critical reviews, in determining advertising expenditures in the film industry. Moreover, advertising expenditures can themselves be considered to offer potential cinema goers signals of film quality

So in conclusion, from what I have researched I have found about certain ways of promoting and advertising filmn, I have found what is best for the advertising of my thriller and understand the needs and wants of my target audience.