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Develompment in technology
BBC started when there was your basic black and white screened television. in the early 60s colour TV was introduced and changed the amount of people viewing tv boosting the ratings for all the current BBC channels at the time. this lead to the BBC adding more channels in order to expand to adapt to the new craze of watching tv. the BBC has always adapted itself to the changes in TV and radio technology and the BBC has added more radio and tv channels to compensate. CBBC was launched in 2002 which is a channel directlyy for kids which again expands on the audience and helps increase ratings. and in recent days there has been the outbreak of the internet which has changed the way people recieve information. Audiences are spending more of their time getting their information, entertainment and education from interactive and on demand services online through mobile, PC and set top box. Our audiences are now spending a rising proportion of their media consumption time with international players such as Hulu, Google, Microsoft and Facebook.
In the television arena HD, 3D and interactive television are introducing challenges from commissioning right through to distribution. The share of online live streaming and on demand content consumption for both television and radio is growing, in some cases up to 15% of all viewing of specific shows now being on demand.
By Andrew Sharp.
BBC started when there was your basic black and white screened television. in the early 60s colour TV was introduced and changed the amount of people viewing tv boosting the ratings for all the current BBC channels at the time. this lead to the BBC adding more channels in order to expand to adapt to the new craze of watching tv. the BBC has always adapted itself to the changes in TV and radio technology and the BBC has added more radio and tv channels to compensate. CBBC was launched in 2002 which is a channel directlyy for kids which again expands on the audience and helps increase ratings. and in recent days there has been the outbreak of the internet which has changed the way people recieve information. Audiences are spending more of their time getting their information, entertainment and education from interactive and on demand services online through mobile, PC and set top box. Our audiences are now spending a rising proportion of their media consumption time with international players such as Hulu, Google, Microsoft and Facebook.
In the television arena HD, 3D and interactive television are introducing challenges from commissioning right through to distribution. The share of online live streaming and on demand content consumption for both television and radio is growing, in some cases up to 15% of all viewing of specific shows now being on demand.
By Andrew Sharp.
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