Reviews should and shouldn't

Should

- Have good and bad point and be unbiased 

- Make sure you keep on topic

- Describe in detail

- Express opinion 

- Think of the target audience

- Use appropriate language 

- Proof read your work

Shouldn't

- Insult or Judge people inappropriately

- Sensationalize 

- Go off subject

- Repeat yourself

- Make it personal unless appropriate 

- be too manipulative (hidden agenda)